Who We Are
Mighty Little Thїng is a curated online department store based in Denmark, offering a handpicked selection of goods created by Ukrainian designers, craftsmen, and artisans.
Our mission is to showcase the unique, high-quality creations of the talented people from little — but mighty — Ukraine.
We believe Ukrainian creators deserve recognition not just at home, but on the international stage.
By shopping with us, you are supporting Ukrainian brands and artisans, helping them continue their craft through challenging times.
Our Philosophy
At Mighty Little Thїng, our goal is to present Ukraine through the prism of beauty, quality, and talent — especially in times when the country is often seen through the lens of sorrow and pain.
We carefully select, test, and offer only the finest goods to our customers. To become our partner, a brand must meet our key criteria:
Unique designs and patterns
Long-lasting quality
Sustainable production and preferably small-batch collections
Production in Ukraine
Through this approach, we offer our customers beautiful, enduring products — while expanding new markets for Ukrainian brands and helping them sustain and grow their businesses during challenging times.
About the “Thïng”
The letter Ї is a unique character in the Ukrainian alphabet — much like æ and ø are in Danish. Phonetically, it sounds like /ji/, similar to the “ja” in Danish for “yes.”
You’ll find Ї in many iconic Ukrainian words, such as:
Україна /ukrajina/ — Ukraine
Київ /kijiv/ — Kyiv
героїзм /herojism/ — Heroism
Beyond its linguistic role, Ї has become a symbol of Ukrainian identity and resilience. During times of war, it has been used as a quiet emblem of resistance and pride — a reminder that even the smallest letters can carry mighty meaning .
Contact us
Should you have any questions, interested in working together or simply would like to share your feedback - feel free to reach out to us and we will be in touch shortly.